In the world of customer relationship (also known as CRM), being able to find a web-based app that is both effective and cost-effective is often easier said than done. As a small business owner, it is in your best interest to compare the different products available on the market. While most web-based apps serve the same purpose, you have to keep in mind that the features they offer can vary greatly.

Fortunately for you, with a bit of market research and a healthy dose of thinking, finding a CRM that fits your budget, your needs and your company becomes easier than ever. Here’s how you can do it:

1. Set up a budget and choose the right package. From beginner packages to more advanced ones, CRM packages vary from software to software. Finding the right one is a matter of knowing what you can afford and which package can benefit your company the most. Think value for the money you spend.

2. Decide what features you need. This ties in heavily to the point above. While most web-based CRM apps offer similar features, some of them differ slightly. As an example, Clickhook varies from Salesforce because the former has found a way to completely revolutionize the CRM process by introducing e-mails. On the other hand, Salesforce generally offers more features than PipeDrive because the latter relies mostly on simplicity.

3. Determine how your team will react to it. If you can’t determine that right away, try to guess. The most important thing to remember is that a CRM should be simple yet powerful at the same time. You should also be able to customize it so that it can meet your various needs. Another important point to remember is that it should be able to expand and adapt as your company grows in size.