crm app

Top 3 CRM Software for Marketing Automation

Marketing automation is quickly gaining popularity in the business world. This is not surprising: In today’s world, tools that save time and money are usually quite successful. Marketing automation is no exception to that rule. If you are unfamiliar with this term, here’s what you need to know: In simple…

CRM vs. Contact Management: How Are They Different?

In today’s business world, confusion between CRM and contact management often arises. The truth is that, while those two terms share similarities, they differ greatly. In simple terms, contact management refers to just that: contact management. This type of software (or app) is there to centralize a…