The world of marketing is not what it used to be like. With the advent of technology, more and more tools that aim at making businesses more profitable and efficient are being designed each year. If you own a small business, then remaining on top of these tools should be one of your main priorities. Here’s why: Your competitors are doing it. And do you know what it means when your competitors are doing it but you aren’t? That’s right: More sales for them and less for you.
If you are new to the world of marketing automation, we hope that you won’t be for long. The latter is one of the most powerful tools that can be acquired by business owners. In simple terms, marketing automation is an umbrella term that encompasses various platforms and technologies that aim at automating certain marketing tasks. When used properly, this tool has the potential to save you an incredible amount of time.
Now “automating marketing tasks” might not sound too enticing to certain people. The truth, however, is much more complex than that.
Consider this: According to HubSpot, “businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” If that is not enough incentive for you to take a closer look into marketing automation, then we don’t know what would be.
Marketing automation has become so important to so many businesses. Not only does it allow them to centralize their data into one place: It also allows them to study their leads carefully. By doing that, businesses are now able to send the right information at the right time to the right prospective customer — and what’s more, they can automate every single task along the way.
In other words, marketing automation lets you study the behaviours associated with prospective customers before giving you the opportunity to control the targeting, the timing and of course the content that is sent out to those people.
Sounds good? You have no idea.
If you are a new business and are currently operating without tool, you are missing out. It’s as simple as that.
The good news, however, is that it’s easily corrected. Several marketing automation software can be found out there. To get you started, let’s take a look at a relatively new but still powerful marketing automation tool: ClickHook.
Now to be fair, ClickHook was not designed as an automation tool. It is in fact a CRM. If you don’t know what CRM means, take a look at Webopedia’s definition:
Customer relationship management entails all aspects of interaction that a company has with a customer, whether it is sales or service-related.
In other words, marketing automation is part of CRM, but CRM is never part of marketing automation. If you do not own a CRM software and a marketing automation software, then ClickHook is even more important to you because it combines many features that are absolutely essential to small businesses. Likewise, if you own a CRM software but the latter does not come with a marketing automation feature, then you might want to think twice about what you are missing out.
ClickHook is one of the most powerful CRM out there. It is also one of the simplest and user-friendly ones. Its marketing automation feature is completely unparalleled in its ability to simplify the process of reaching out to customers are the right time. Not only does it allow you to custom build sales-flows and enable marketing automation within each stage: It even lets you perform different actions within each stage!
We like to say that ClickHook takes flexibility to a whole new level — and we believe that this is a prime example of flexibility.
If you are interested, you can sign up for a free month of ClickHook Beta! Trust us: If you use it properly, this CRM will completely change you and the way you view your business.