What is Lead Management?

In the business world, nothing is ever truly black and white. In other words, there will ever be more terminologies and newer processes being developed. As a businessman, it is your responsibility to remain on top of such processes.

Sales leads, as you probably already know, are the heart and soul of a business. They have the possibility, after all, to become a source of income for your company, and are as such extremely valuable. As a businessman, it is your (other) responsibility to nurture those leads properly. For you and many other, this is when a CRM integrated with lead management comes into play.

Now CRM and lead management are two different terms, even despite being tightly linked together. But the reality is that often, you can’t have one without having the other. In simple terms, CRM (customer relationship management) is a system used to manage a company’s interactions with current and potential customers. This is done through a number of strategies, including marketing automation, customer service and tech support.

Lead management, on the other hand, is the process of tracking and managing sales leads, also known as prospective customers. Both CRM and lead management work closely together. While many lead management software can be found on the market, many CRM software include this feature as well (think Zoho and ClickHook, among others.)

We stand behind the belief that centralizing your data is always the most optimal decision. This is why you should always strive to purchase a CRM software that offer features that you need, such as lead management and marketing automation. Fortunately, as we already said, plenty of software can be found on the market. Finding one that fits your company is often a matter of time (and a bit of luck).

Need help with that? You might want to refer to this article.